As a photographer, it is essential to brand your photography business. The right kind of branding will help you to grow your photography business, be it any photography type.
I will list out 8 important things that will definitely help you for branding photography business.
8 Stuffs for Branding Photography Business
1. Brand Name
Like in any business, you should get a Brand Name when you are into the photography business. It is the first step of branding photography business.
You can either use your name as the Brand Name or any particular name of your choice.
Whatever you do with your Brand name make sure that it only improves your Brand value and not worsen it.
You should have a logo associated with your brand name. If you don’t have the technical expertise to create a logo, then you can hire a graphics designer to design a logo for you.
Don’t go for complicated logos. Keep it simple, and it should have some meaning related to your Brand name and photography. Simple logos will be easier to get printed on both Black and White as well as Color.
3. Visiting Card
Whenever you meet your clients, then it is a good practice to give your visiting card to them so that it looks professional.
Be creative with your visiting card designs. Don’t put too much of artworks or text on to it.
You can even add a Barcode onto it so that they can quickly scan and save your details in their smartphone.
4. Responsive Website
Just, getting a brand name and logo alone will not help you in improving your photography business.
You need to have a presence on the internet, and the best way to do it by showcasing your photography works and services through your website.
You should ensure that your website is a responsive one. By a responsive website, I mean, it should load properly on desktop, laptop, mobile phone or tablet.
Nowadays, more people make use of their smartphones to browse the internet. So, your website should be optimized for smartphones too. It ensures that you give a good user experience.
In order to build your website, you need to buy a domain name, preferably your brand name and a domain hosting.
Once this is done, you can either make use of a website developer to build your website or by yourself.
The easy way of doing is to install a CMS like WordPress and upload a Theme into it. You can get both paid as well as free WordPress themes.
5. Social Media Presence
Just like having a responsive website, it is essential to show your Brand’s presence in social media. More than 60 percent of people visit social media sites like Facebook, Twitter, and Instagram daily.
So, you need to have your Brand accounts in these social media sites and make it a habit to post good quality content daily. It will definitely help you to gain more clients.
Link your social media sites to your website too.
6. Logo Stickers for Branding Photography Business
Logo stickers are an excellent way to showcase your Brand name and Logo in multiple ways. So, get some logo stickers printed in multiple sizes so that you can use it on various objects.
If you need many stickers of the same size, then instead of using logo stickers, you can better go for roll labels. You can easily carry it like a tape roll in your bag and stick the labels wherever necessary.
You can stick it on your laptop, desktop, camera gears and accessories. When you are shipping your photo prints, you can attach the label on the cover. So, the possibilities are endless.
If you want to make some photo stickers of your favorite images, then you can do it. You can get it printed in any size and shape. It will help you to send customized gifts to your clients and even to your friends and loved ones.
7. Wall Decals
If you have an office workspace, then it is essential to showcase your brand in your office. Here, you need to have high quality bigger logos and designs.
So, you can make use of wall decals, which are large vinyl stickers.
You can make use of any online wall decal printing service to print your designs. It won’t cost you big money.
8. Custom Packing Tapes
Whenever you ship your photo prints, the usual procedure is to sign in the picture to give it a more personal touch.
Here, you have the option of using custom packing tapes for your outer casing. You can use it with a hard case or tube roll. Custom packing tapes with your logo will not cost you much. You can easily order it online.
So, make use of this eight useful stuff to build your photography brand and business.
If you feel that there are other useful stuff which can help in the branding photography business, then feel free to share in the comments section.